How to Wow 'Em Like Steve Jobs

The following blog post is intended specifically for students in my Applied Business Communication course.


I have long admired Steve Jobs for his skill in adeptly handling business presentations. When asked for a specific example of a person who combines the various skills required to be successful in this arena, he is usually one of two or three examples that I offer.

However, despite his obvious prowess, several years ago there was little written about his actual technique - likely because Apple was still essentially a niche company that made really good computers but not much else. Now they have a few other products you may have heard of - isomething or other to listen to music and that phone thing.

Nearly five years ago I ran across the this article and still feel that it is a nice summary of presentation skills exemplified by a person like Jobs.

In our class over the next several weeks we will address the best methods to use to "sell benefit", the value of practice, how to keep things visual and what it really means to exude passion, energy, and enthusiasm. In the meantime, you should do a bit of thinking what each of these areas mean to you.